Fearless innovation and above all it must be beautiful — those principles display the ethos of legendary Italian design house Pininfarina. The group began in the 30s, designing luxury car bodies for brands such as Ferrari or icons such as the famous Cisitalia that are now owned by collectors or parked in prestigious museums. Automobili Pininfarina, builds now the Battista – the first solely Pininfarina-badged car in the brand’s history. It pulls from a more than 90-year multidisciplinary heritage of artisan elegance and high-performance innovation to revolutionise the future of mobility and electrification in the luxury segment.
Automobili Pininfarina envisions a new era of luxury, where sumptuous and sustainable are not mutually exclusive. It promotes responsible practices focused on the sustainable material design area, inspiring collaboration and competition. It works with partners dedicated to sustainable innovation to help accelerate positive change, upcycling natural materials and precious metals, selecting suppliers that use for example Econyl, a nylon thread made by upcycling ocean harvested discarded fishing nets and converting them into durable, high-quality yarn to produce textiles such as the Battista floor mats.
Sustainability drives Automobili Pininfarina’s decision-making processes, development and design. It stands for beauty and performance, as evidenced in the pure lines and extreme power of the world’s first luxury electric hyper performance GT. Automobili Pininfarina’s Battista, named after the brand’s founder, is faster from 0-62mph than a current Formula One car and offers up to 310-mile range with zero emissions. Automobili Pininfarina is driven by an international team of 110 professionals drawn from 21 nationalities worldwide, situated in Munich and Turin, with an average age of 37.
The CFI.co judging panel commends the timeless aesthetics and future-forward performance of Automobili Pininfarina — winner of the 2022 Best Auto Design Innovator (Europe) award.
